2025 PARKING CHANGES

at Wake Forest Football

As announced in fall of 2024, Wake Forest is excited to partner with the City of Winston-Salem and Carter and Front Street Capital to launch The Grounds, a new mixed-use development surrounding several Wake Forest Athletics facilities. With the development of The Grounds, parking for Wake Forest football will undergo changes beginning with the 2025 season. Check out the information below to understand the upcoming changes.

2025 FOOTBALL PARKING ROUTES

2025 Football Parking Map
Amid ongoing construction and roadway improvements related to The Grounds, Wake Forest Athletics has realigned gameday parking to reflect changes along the new Deacon Boulevard.


To ensure a seamless experience on gameday, check out your specific traffic route for gamedays below!
Starry & Diet Pepsi Lots

To enter the Starry and Diet Pepsi lots on gameday, fans should enter from Shorefair Drive. No access will be permitted from University Parkway to Deacon Boulevard. Your space will be guaranteed until 30 minutes prior to kickoff.


Pepsi Lot

To enter the Pepsi lot on gameday, fans should enter from University Parkway or 27th Street (Goodwill Entrance). No access will be permitted from Deacon Boulevard. Your space will be guaranteed until 30 minutes prior to kickoff.


Allegacy Lot

To enter the Allegacy lot on gameday, fans should enter from University Parkway. No access will be permitted from Deacon Boulevard. Your space will be guaranteed until 30 minutes prior to kickoff.


The Grounds Lot

To enter the Grounds lot on gameday, fans should enter from Deacon Boulevard. Your space will be guaranteed for the entire game.


Couch Ballpark & McCreary Tower Lots

To enter the Coach Ballpark and McCreary Tower lots on gameday, fans should enter from Deacon Boulevard via Shorefair Drive. No access will be permitted from University Parkway. Your space will be guaranteed for the entire game.


Gold, Blue, & Orange Lots

To enter the Gold, Blue, and Orange lots on gameday, fans should enter from Whitaker Park Road via Reynolds Boulevard. No access will be permitted from Shorefair Drive, Deacon Boulevard, or Piccolo Lane. Your space will be guaranteed for the entire game.


Red Lot

To enter the Red lot on gameday, fans should enter from 32nd Street via Shorefair Drive. No access will be permitted from Whitaker Park Road, Deacon Boulevard, or Piccolo Lane. Your space will be guaranteed until 30 minutes prior to kickoff.


PARKING PRICING

2025 Season Parking Prices & Required Giving
To purchase a new season parking pass for the 2025 football season, please contact the Wake Forest ticket office at (336) 758-3322 Monday-Friday from 8:30 a.m. to 5:00 p.m.

FAQS

Which parking lots have been affected by the changes?

The Orange Lot C and Blue Lot D will be eliminated, resulting in the reallocation of approximately 1,000 parking spaces. Additionally, a new "The Grounds Lot" adjacent to the LJVM Coliseum will be created, adding an estimated 500 new spaces for football gamedays.


How can I secure a parking space for the 2025 season?

To purchase a new season parking pass for the 2025 football season, please contact the Wake Forest ticket office at (336) 758-3322 Monday-Friday from 8:30 a.m. to 5:00 p.m.


Who should I contact if I have specific questions about my parking or tickets?

Fans with questions can contact the Wake Forest Ticket Office at tix@wfu.edu or call 336.758.3322 ext. 1.


ABOUT THE GROUNDS

Rendering of The Grounds
Carter and Front Street Capital - in partnership with Wake Forest University and the City of Winston-Salem - have joined forces to create a vibrant, 100-acre mixed-use development in the Deacon Boulevard area. The Grounds will serve as a year-round gathering place with food and beverage options, entertainment, activities, walking trails, and a new style of residential living in one community hub.

The new development will include:

  • A pedestrian-friendly retail village featuring a central lawn adjacent to a new Deacon Walk that will serve as a gateway to Allegacy Federal Credit Union Stadium. The more than 40,000 SF village will comprise local and regional chef-driven restaurants, boutique shops with integrated patios, and plentiful outdoor community gathering spaces. Loft-style residential units will be situated above retail buildings, adding density and activity to the central plaza area. 
  • A 240-unit Residential Community with elevated amenities, greenspace views, and pedestrian access to the retail village.
  • A 100K SF Office Building intended to be leased by Wake Forest University. 
  • Infrastructure improvements utilizing a $35 million grant allocated by the State of North Carolina that include road improvements, restoration of Silas Creek, and the construction of a paved, landscaped walking trail that will provide pedestrian connectivity throughout The Grounds and be a unique community amenity.
© 2025 Wake Forest University Athletics