PARKING INFORMATION

at Wake Forest Football

As announced in fall of 2024, Wake Forest is excited to partner with the City of Winston-Salem and Carter and Front Street Capital to launch The Grounds, a new mixed-use development surrounding several Wake Forest Athletics facilities. With the development of The Grounds, parking for Wake Forest football will continue to undergo changes during with the 2026 season. Check out the information below to understand the upcoming changes.

FOOTBALL TRAFFIC ROUTES

Amid ongoing construction and roadway improvements related to The Grounds, Wake Forest Athletics has realigned gameday parking to reflect changes along the new Deacon Boulevard.


To ensure a seamless experience on gameday, check out your specific traffic route for gamedays below!
Starry & Diet Pepsi Lots

To enter the Starry and Diet Pepsi lots on gameday, fans should enter from Shorefair Drive. No access will be permitted from University Parkway to Deacon Boulevard. Your space will be guaranteed until 30 minutes prior to kickoff.


Pepsi Lot

To enter the Pepsi lot on gameday, fans should enter from University Parkway. Season-long pass buyers may enter from 27th Street (Goodwill Entrance). No access will be permitted from Deacon Boulevard. Your space will be guaranteed until 30 minutes prior to kickoff.


Gold Lot

To enter the Gold lot on gameday, fans should enter from Whitaker Park Road via Reynolds Boulevard or 32nd Street via Shorefair Drive. No access will be permitted from Deacon Boulevard, or Piccolo Lane. Your space will be guaranteed for the entire game. PLEASE NOTE: Due to construction, patrons entering the Gold Lot will drive on temporary gravel and/or road plates.


Allegacy Lot

To enter the Allegacy lot on gameday, fans should enter from University Parkway. No access will be permitted from Deacon Boulevard. Your space will be guaranteed until 30 minutes prior to kickoff.


The Grounds Lot

To enter the Grounds lot on gameday, fans should enter from Deacon Boulevard. Your space will be guaranteed for the entire game.


Couch Ballpark & McCreary Tower Lots

To enter the Coach Ballpark and McCreary Tower lots on gameday, fans should enter from Deacon Boulevard via Shorefair Drive. No access will be permitted from University Parkway. Your space will be guaranteed for the entire game.


Blue & Orange Lots

To enter the Blue and Orange lots on gameday, fans should enter from Whitaker Park Road via Reynolds Boulevard. No access will be permitted from Shorefair Drive, Deacon Boulevard, or Piccolo Lane. Your space will be guaranteed for the entire game. PLEASE NOTE: Due to construction, patrons entering the Blue and Orange Lots will drive on temporary gravel and/or road plates.


Red Lot

To enter the Red lot on gameday, fans should enter from 32nd Street via Shorefair Drive. No access will be permitted from Whitaker Park Road, Deacon Boulevard, or Piccolo Lane. Your space will be guaranteed until 30 minutes prior to kickoff.


Whitaker Lofts Lot

To enter the Whitaker Lofts lot on gameday, fans should enter from 32nd Street via Shorefair Drive. No access will be permitted from Whitaker Park Road, Deacon Boulevard, or Piccolo Lane. Your space will be guaranteed until 30 minutes prior to kickoff.


Second Harvest Lot

To enter the Second Harvest lot on gameday, fans should enter from 32nd Street via Shorefair Drive. No access will be permitted from Whitaker Park Road, Deacon Boulevard, or Piccolo Lane. Your space will be guaranteed until 30 minutes prior to kickoff.


SINGLE-GAME PARKING

Looking to purchase parking on gameday? Check out our single-game parking options below and the lot breakdown for Akron:
Please note all lots are CARD ONLY

  • Allegacy, Pepsi, Midway, Senior Services - $20
  • Whitaker Lofts, Second Harvest  - $10
  • 2400 Reynolda - Free
Pepsi Lot

To enter the Pepsi lot on gameday, fans should enter from University Parkway. No access will be permitted from Deacon Boulevard. Fans can also purchase online in advance here.


Allegacy Lot

To enter the Allegacy lot on gameday, fans should enter from University Parkway. No access will be permitted from Deacon Boulevard. Fans can also purchase online in advance here.


The Midway Lot at the Fairgrounds

To enter the Midway Lot on gameday, fans should enter via Shorefair Drive. Parking will be $20 on gameday and only accepts card.


Senior Services

To enter the Senior Services lot on gameday, fans should enter from 30th Street via Shorefair Drive. Parking will be $20 on gameday and only accepts card.


Whitaker Lofts

To enter the Whitaker Lofts lot on gameday, fans should enter from Reyonalds Blvd. Parking will be $10 on gameday and only accepts card.


Second Harvest

To enter the Second Harvest lot on gameday, fans should enter from Reyonalds Blvd. Parking will be $10 on gameday and only accepts card.


(FREE!) 2400 Reynolda

Satellite parking will be available for FREE at 2400 Reynolda Road. Complimentary shuttles will be running to bring fans to and from Allegacy Stadium, with pick up and drop off located outside the main entrance of LJVM Coliseum.


SEASON PARKING PRICING

To purchase a new season parking pass for the 2026 football season, please contact the Wake Forest ticket office at (336) 758-3322 Monday-Friday from 8:30 a.m. to 5:00 p.m.

Please note we are SOLD OUT of all full season parking passes.

5-Game Starry lot passes are available for $140 per pass.
This pass DOES NOT include a pass for Family Weekend vs. Stanford

FAQS

What lots will be available for Family Weekend since the Fair is in town?

With the fair using the Starry, Pepsi, & Diet Pepsi lots, Wake Forest recommends using our 2400 Reynolda lot or the Church Lots with the free shuttle service to and from the stadium. Fans can also park on campus and use our NEW Greenway walking trial with a pedestrian cross walk at University & Cherry St.


How can I secure a parking space for the 2026 season?

To purchase a new season parking pass for the 2026 football season, please contact the Wake Forest ticket office at (336) 758-3322 Monday-Friday from 8:30 a.m. to 5:00 p.m.


Who should I contact if I have specific questions about my parking or tickets?

Fans with questions can contact the Wake Forest Ticket Office at tix@wfu.edu or call/text 336.758.3322 ext. 1.


ABOUT THE GROUNDS

Rendering of The Grounds
Carter and Front Street Capital - in partnership with Wake Forest University and the City of Winston-Salem - have joined forces to create a vibrant, 100-acre mixed-use development in the Deacon Boulevard area. The Grounds will serve as a year-round gathering place with food and beverage options, entertainment, activities, walking trails, and a new style of residential living in one community hub.

The new development will include:

  • A pedestrian-friendly retail village featuring a central lawn adjacent to a new Deacon Walk that will serve as a gateway to Allegacy Federal Credit Union Stadium. The more than 40,000 SF village will comprise local and regional chef-driven restaurants, boutique shops with integrated patios, and plentiful outdoor community gathering spaces. Loft-style residential units will be situated above retail buildings, adding density and activity to the central plaza area. 
  • A 240-unit Residential Community with elevated amenities, greenspace views, and pedestrian access to the retail village.
  • A 100K SF Office Building intended to be leased by Wake Forest University. 
  • Infrastructure improvements utilizing a $35 million grant allocated by the State of North Carolina that include road improvements, restoration of Silas Creek, and the construction of a paved, landscaped walking trail that will provide pedestrian connectivity throughout The Grounds and be a unique community amenity.
© 2026 Wake Forest University Athletics